About American Flooring Holt


Welcome to American Flooring of Holt, Michigan! Choosing the right flooring for your home or business can feel overwhelming, but we’re here to make it easy. From your first visit through final installation, our goal is to provide a smooth, informative, and stress-free experience. As a locally owned and veteran-owned business, we proudly serve Holt, MI and the greater Lansing area.

Our experienced flooring professionals offer FREE in-home estimates and consultations, helping homeowners and businesses select flooring solutions that fit their space, lifestyle, and budget.

We specialize in a wide range of flooring products, including carpet, hardwood, exotic woods, luxury vinyl plank (LVP), laminate, vinyl, resilient flooring, tile, stone, ceramic, porcelain, granite, slate, and waterproof flooring. From consultation to professional installation, you can count on honest pricing, quality craftsmanship, and dependable service every step of the way.

Our showroom on Willoughby Road is more than a place to purchase flooring — it’s an experience. In addition to showcasing a full selection of flooring styles and trusted brands such as Mohawk, Shaw, Armstrong, Bruce, Alexander Smith, American Showcase, Legendary Beauty, Softique®, Infinity Nylon Carpet Fiber®, Congoleum, Legacy, Teragren, Natural Cork, Mullican, Columbia, and more, visitors will enjoy a unique atmosphere filled with movie memorabilia, collectible displays, and life-size statues. Many customers describe the showroom as a must-see destination, offering a museum-like sense of nostalgia and entertainment while exploring flooring ideas.

As Holt’s premier floor covering showroom, American Flooring Holt is your one-stop destination for flooring solutions in a friendly, comfortable, and welcoming environment. Shop smart. Shop local. We look forward to welcoming you.

American Flooring Holt Offers:

One of the Largest Selections of Floor Covering in the Mid-Michigan, greater Lansing Area | Design Professionals on Premise | Complimentary In-Home Design Consultation | Free In-Home Measuring and Estimates | Professional Installation

Our History


American Flooring was founded by Doug Daigle, who created the American Flooring name and built a strong local reputation for quality workmanship and reliable service since the year 2000. Doug later sold a location in Okemos, which is now operated as a separate and independent flooring business that continues to use the same name and logo for brand recognition purposes.

About The Owner


The owner, Doug Daigle, is a Veteran who served for three years in the 82nd Airborne Division in the United States Army. The 82nd Airborne Division of the United States Army, was constituted as a part of the National Army on August 5, 1917.   An infantry division of the United States Army that specializes in parachute assault operations into access denied locations.  They had a requirement from the US Department of Defense to respond to crisis contingencies anywhere in the world within 18 hours. Initial members of the 82nd Division came from each of the 48 States of our Nation, at that time.  The division was nicknamed “All-American”, crediting the “AA” on the uniform shoulder patch. After serving in both World War I & II, the division was reconstituted as the first airborne division of the U.S. Army and fought in numerous campaigns during the war.
 
After demonstrating his bravery serving this great country, Doug met someone in Fort Bragg, who was in flooring and asked him if he wanted to be part of his company, over 32 years ago.  Since then, Doug has opened and sold several flooring stores.  He has created a family owned business in which he works alongside his son in promoting the American Flooring Holt name.   Holt, Michigan has been the home of American Flooring Holt for over 20 years, providing quality products at great prices to the community.  Doug prides himself in having an inventory of products that are not found in every common flooring store and giving a “start to finish” service in installation.  From tare out to install, American Flooring does it all!
 
Founder Douglas Daigle, US Veteran says this about his experience in the Military… 
 "Serving this great nation has been the highest honor I have experienced in my life, and now I would like to take that same honor and serve you again. Come see us at American Flooring Holt!” 

Veteran Owned Business
Shop Smart Shop Local

Important Disclaimer:

American Flooring Holt is independently owned and operated. The American Flooring in Okemos is not under the same ownership, is not a franchise, and is not affiliated with American Flooring in Holt, Michigan. The businesses operate separately and do not share management, employees, policies, warranties, services, pricing, or customer service standards. Reviews, reputations, and customer experiences associated with one business should not be attributed to or intermingled with the other.

American Flooring Holt Scholarship Winners

American Flooring Holt is happy to announce our scholarship winners
for the 2024 year!

To encourage passion and creativity among students of Holt High School, American Flooring Holt hosted a competition for students to conceptualize and produce a captivating TV commercial for our flooring store. Winners of our competition not only received a chance to create a commercial that will be broadcasted LIVE on television screens across our community, but also a $1,000 scholarship to pursue their passions in digital media production.

Congrats to our previous winners

Congratulations to our winners Autumn, Hailey, and Talan! And a big thank you to their dedicated teacher, Greg Miller, for his work and dedication!

Check Out The WILX10 News Article

American Flooring Holt Scholarship Winners With Teacher